Recently, we got a chance to talk to Martina Nazzari, who is the Sea Freight Product Manager at Tuvia Italia.
Martina’s career in logistics began in Milan, where she was born and raised.
With a passion for languages and a family deeply rooted in the shipping industry, her journey into logistics seemed almost predestined.
Martina joineded Tuvia Italia as part of the sales team.
Her focus shifted to building relationships with foreign agents, particularly in the Middle East.
Her involvement with WCA Group further expanded her network and business opportunities.
In 2017, Tuvia Italia was acquired by Kerry Logistics, marking a significant milestone in Martina’s career.
The transition brought new challenges and opportunities as the company integrated into a multinational framework.
It was during this period that Martina first encountered Cargofive—a digital freight rate management solution that would revolutionize her work.
The logistics industry is evolving rapidly, and digital transformation is at the forefront of this change.
Freight rate management, once a time-consuming and manual process, is now being streamlined by innovative solutions like Cargofive.
This blog explores how a leading logistics company, Tuvia Italia(a Kerry Logistics Company), embraced Cargofive to overcome inefficiencies and optimize operations.
Challenges Before Cargofive
Before implementing Cargofive, Tuvia Italia’s team relied on traditional methods for managing freight rates and quotations.
Rates were shared via email, saved manually from carrier sheets, and organized in Outlook—a time-consuming process prone to inefficiencies.
With Kerry Logistics’ entry into large tenders involving hundreds of destinations and origins, the need for a streamlined solution became critical.
Martina recalls how exhausting it was to manage rates manually:
Discovering Cargofive
The turning point came during a business trip to Kerry Spain’s offices, where Martina and her team were introduced to Cargofive.
The platform’s speed and ease of use immediately caught their attention.
Upon returning to Italy, they decided to test the system—and it proved successful.
Cargofive is designed to simplify freight rate management by centralizing rate information and streamlining tender processes.
Transforming Operations with Cargofive
Since implementing Cargofive, the logistics team has seen remarkable improvements in efficiency and productivity:
- Time Savings: The platform significantly reduced the time spent on quoting and managing rates.
- Enhanced Accuracy: Spot quotations and tender management processes became seamless.
- Team Growth: The pricing department expanded, allowing for a dedicated focus on sea export pricing.
- Additional Features: The inclusion of schedule information and demurrage/detention details further streamlined operations.
Martina highlights how integral Cargofive has become:
Measurable Impact on Business Performance
The adoption of Cargofive has led to tangible improvements in business performance:
- Efficiency Gains: A big saving in pricing timing allowed the team to handle higher requests.
- Strategic Focus: Freed from manual tasks, the team could focus on larger tenders and important business opportunities.
Martina specifically notes how Cargofive helped manage global tenders efficiently — an essential aspect for any logistics company aiming to stay competitive in today’s market.
Future Plans for Digital Transformation
Digitalization continues to drive change in logistics. As Martina puts it,
“Every industry is changing fast… Freight forwarding is no exception.”
Embracing innovative tools like Cargofive ensures that companies not only keep pace but lead the way in industry transformation.
Embracing Innovation in Logistics
Cargofive exemplifies how technology can revolutionize logistics operations.
By simplifying freight rate management, it allows teams to focus on strategic growth while improving efficiency and accuracy.
For businesses navigating an ever-evolving industry landscape, adopting digital solutions like Cargofive is not just beneficial—it’s essential.
This success story serves as inspiration for logistics professionals looking to optimize their operations and embrace innovation.
With tools like Cargofive paving the way for digital transformation, the future of freight forwarding looks brighter than ever.
