Since 1999, World Ocean Cargo Iberica (WOCI) has been connecting businesses across the globe. Based in Barcelona, WOCI specializes in door-to-door services by sea, air, and land, focusing on import, export, and cross-trade logistics.
With access to over 300 countries through networks like Connecting 5 Continents (C5C) and Specialist Freight Networks Ltd (SFN), WOCI’s commitment to tailored service has earned them a strong reputation in the logistics industry.
But as the logistics landscape evolved, WOCI realized that maintaining its competitive edge required more than expertise—it demanded a shift toward digitalization to unlock greater efficiency, scalability, and profitability.
The Hidden Costs of Manual Rate Management
Before adopting digital solutions, WOCI relied on manual methods to manage freight rates and generate quotes—a process that was both time-consuming and inefficient.
“We had to check rates across six or seven websites for every quote,” explains Helia Rocha, from WOCI’s sales department. “It was incredibly time-consuming and didn’t leave us much room to focus on other tasks.”
This fragmented approach made it difficult to respond quickly to customer requests, a critical factor in a competitive market where speed and accuracy often determine success.
The time lost in navigating multiple platforms and emails also added unnecessary complexity to their workflows.
Recognizing these challenges, WOCI saw the need to streamline its processes, improve speed, and embrace automation to stay competitive and simplify operations.
Streamlining Operations with Cargofive
The adoption of Cargofive’s Rate Management Platform transformed WOCI’s approach to quoting and rate visibility.
“With Cargofive, we reduced the time spent searching for options and gained access to opportunities we hadn’t considered before,” says Helia.
Not only that,
“Cargofive’s platform centralizes everything we need—rates, transit times, and carrier options—in one place, making it easy to compare rates, transit times, and carrier options, empowering WOCI to quote faster and with greater accuracy.”
This newfound visibility and scalability helped WOCI not only meet client expectations but also win more deals by responding quickly to market demands.
A Smooth Transition to Digital Tools
Adopting Cargofive’s Rate Management Platform was simpler than WOCI expected, thanks to its intuitive design and the hands-on support provided throughout the transition.
“The platform’s simplicity, combined with the support we received, made the transition seamless,” Helia shares.
Although the team initially needed time to adjust their workflows and adopt a new way of working, they quickly recognized the advantages.
Training sessions offered clarity, while Cargofive’s user-friendly interface eliminated the steep learning curves typically associated with new tools.
Faster Quotes, Better Decisions, Greater Profits
The impact of Cargofive on WOCI’s operations was immediate and measurable.
“Now, we’re able to respond to client requests much faster,” says Helia.
This increased efficiency translated directly into business growth. By saving time and improving accuracy, WOCI could handle a larger volume of quotes and win more deals—all without adding extra workload to its team.
Cargofive didn’t just improve how WOCI quoted; it transformed how they approached their operations, enabling them to stay competitive in an increasingly demanding industry.
Advice for Freight Forwarders: Digitalization is the Future
For freight forwarders still relying on manual processes, Helia Rocha offers a clear and compelling message:
“If we want to be effective, competitive, and be in the market, we need to adopt digitalization.”
From her experience, digitalizing operations isn’t just about keeping up with client demands—it’s about staying ahead.
“Clients expect quotes in less than 24 hours,” Helia adds. “Without digital tools, it’s impossible to keep up.”
Her advice is simple: focus on solutions that enhance speed, accuracy, and scalability.
As WOCI’s experience demonstrates, digitalization not only simplifies complex workflows but also opens new opportunities to grow, win more deals, and remain competitive in an evolving industry.
Digital Transformation as a Catalyst for Growth
World Ocean Cargo Iberica’s partnership with Cargofive demonstrates the tangible benefits of embracing digitalization in logistics.
From faster quotes to smarter decisions, WOCI’s success demonstrates that digitalization isn’t just a technological upgrade—it’s a strategic advantage.
For companies still relying on outdated processes, the message is clear: embracing innovation is essential to remain competitive in today’s fast-paced market.
The future of logistics is digital, and for those ready to adapt, the possibilities are endless.
